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                                2015年可穿戴行业十大新闻事件

                                2014-12-30 00:00

                                作者:

                                来源:

                                 

                                    OFweekKECHUANDAISHEBEIWANGXUN ZHUANYANJIAN,SHIJIANDENIANLUNYIJINGXINGJINZHI2015NIANMO,DANZHEIYINIANKECHUANDAIXINGYEFASHENGDEBUSHAOSHIJIANRENGZAIHUIXIANG。2015NIAN,KECHUANDAISHICHANGKEWEIXIAOYANMIMAN,YIApple WatchZHENGSHIDENGCHANGWEIKAIDUAN,YICHANGDAZHANZHENGSHILAKAILEWEIMU。ZICIKECHUANDAICHENGLEGEDACHANGSHANGDE"BINGJIABIZHENGZHIDI",BAIJIAZHENGMING、BAIHUAQIFANGDEJINGZHENGGEJUJIUCIXINGCHENG。ZAIJIZHANZHONG,PINPINPUCHUZHONGBANGXINWEN,BIRUYANGSHIPUGUANGERTONGZHINENGSHOUBIAOFUSHEYUANQUANWENTI、KECHUANDAIJUTOUBEISHOUGOU、XIAOMISHENGTAILIANDULI……JIYUCI,XIAOBIANZONGHECANKAOLEXIANGGUANZHUANYEPINGTAIDEYANJIUBAOGAO,ZHENGLILEJINNIANKECHUANDAIXINGYENEIZUIJUYINGXIANGLIDESHIDAXINWENSHIJIAN。YIXIANEIRONG,JIUDANGZUOYIFENXINNIANLIWUBA,SONGJIDUIKECHUANDAICHANPINGANXINGQUDENI。

                                  国外大事件:

                                  苹果正式发布Apple Watch

                                  ZICONGPINGGUOZHINENGSHOUBIAOCHUXIANYILAI,GUANYUTADEXIAOXIBIANYIZHIZAIWANGLUOSHANGLIUCHUAN,SHIJIAN、XUHANG、PINGMU、CAOZUODENGDOUCHENGWEILERENMENTAOLUNDEJIAODIAN。2015NIAN3YUE10RILINGCHEN,PINGGUOYUCHUNJIFABUHUISHANGZHONGYUDOUKAILEApple WatchDIANZUIHOUYICENGMIANSHA,XINGHUOZUIGAOSHOUJIA12WAN6QIANBA,ZHIJIAORENGANTANSHENBUGOUYONG!XIAOFEIZHEZHONGYUJIANDAOLEPINGGUOSHOUBIAODELUSHANZHENMIANMU,Apple WatchNENGFOUDIANFUZHINENGSHOUJIYECHENGWEILEXINGYEREYIDEHUATI。

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  苹果公司对其采用了方形设计,据说是因为设计主管乔纳森认为方形屏幕更便于阅读列表式的通知;这个设计也有出处--Apple Watch最终的形状源自1904年的卡地亚Santos手表系列,这或许可以帮助苹果证明,高端手表也是有方形的。

                                  PINGGUOCONGWEIJIGUOYIZHONGCHANPINZHEIMEDUOGEXINGHUAXUANZE,Apple WatchYOULIANGGEBUTONGCHICUN(38HE42HAOMI),SANZHONGCAIZHI(BUXIUGANG、LVHEJIN,18KJIN,MEIZHONGCAIZHIYOUYOULIANGZHONGYANSE),JILIUZHONGBUTONGKUANSHIDEBIAODAI,MEIZHONGBIAODAIYOUYOUDUOZHONGYANSEGONGXUANZE。RUGUOJIANGZHEIXIEHUNDA,YOUNENGCHANSHENGGENGDUOZUHE。ZHIDEYITIDESHI,WULUN42HAISHI38HAOMIKUANSHI,ZHEIMEXIAODECHUPINGPINGMUDOUBUFANGBIANCAOZUO,PINGGUOWUFAGAIBIANZHEIDIAN,DANTAMENWEIPINGMUZENGJIALEYIGECAOZUOWEIDU:LIDUGANYING。ZHEISHIBIEDEJINGZHENGDUISHOUDOUMEIYOUDEGONGNENG,YESHIApple WatchDESHASHOUJIANZHIYI,NENGGOUGENJUYALIDEBUTONGCHANSHENGBUTONGDEJIAOHUGONGNENG。

                                  QIZHUYAOGONGNENGKEYIFENWEILIANGGELEIXING:iPhoneGONGNENGDEYANSHEN,YIJISHOUBIAOBENSHENDETEYOUGONGNENG。TAXUYAOPEIHEiPhoneSHIYONG(iPhone 5HUOGENGGAOBANBEN,iOS 8.2YISHANG),YINWEIJIHUSUOYOUDEYINGYONGYUNSUANBUFENDOUZAISHOUJI,KEYISHUO,ANZHUANGZAIApple WatchSHANGDEYINGYONGBINGFEIDULICUNZAI,TAZHISHIiPhoneBANBENZAISHOUWANDUANDETESHUZHANXIANXINGSHI

                                  小编点评: 在Apple Watch刚刚发布时候,很多人、包括我自己在直播时候都感叹了"居然是方的!"。方形手表,多半会引发人们对那种小屏幕塑料电子表的遐想。然而其每个边缘都打磨的极其精细,甚至比我想象的更好,因为面积小,蓝宝石玻璃的弧度比iPhone 6上更明显,圆角矩形的手表拿在手里感觉都是弧线,金属机身虽然冰冷,但手感柔和。这可以在很大程度上消减了人们对方形手表的歧视。

                                  谷歌停售Google Glass:昔日"明星"的"撤退"

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  Google XUANBUYU1 YUE 19 RITINGZHICHUSHOU Google Glass,BINGBAGAIXIANGMUYICHU Google X。Google DEGUANFANGBOKECHENG Google Glass "BIYE"LE,CHULETIGONGJIRENZHENGHUOBAN(certified partners),HUOZAIYIYUANJIGONGCHANGJINXINGSHANGYONG,TAMENBUZAIXIANGGERENYONGHUTIGONGZHEIXIECESHIBANCHANPIN。SUOYI,BUGUANNIRENWEITASHI"FANRENLEI"HAISHI"GAOJINGJIAN",HENZHANGYIDUANSHIJIANNIJIANGHUIKANBUDAOTA。

                                  2012NIAN,Google GlassHAISHISHISHANGHEKEJIJIEDECHONGER,GoogleDELIANHECHUANGSHIRENXIEERGAI·BULINHAIDAIZHETAZOUSHANGNIUYUESHIZHUANGZHOUDETTAI;2013NIAN,KAIFABANCHUHUOBUJIUDEGoogleGlassRECHAOJIUBEIJIANGWEN,XIYATU、YINGGUODENGDUOCHUGONGGONGCHANGKAISHISUOJINYONG,CHENGQIQINFANGERENYINSI;2014NIAN,GoogleGlassCHENGLEYINSIQINFANHEEGAODAIMINGCI,YOUPEIDAIZHEZAIJIUJINSHANZAODAOGONGJI,CHAOFENGTADENEIRONGBIQIZHENGMIANBAODAOGENGRONGYICHUANBO……Google GlassDEZHEISANNIAN,JIUXIANGSHIZUOSHANGLEYILIANGFUCHONGERXIADEGUOSHANCHE。

                                  CIWAI,ZAIPUTONGXIAOFEIZHEKANLAI,GlassSHUYUNEIZHONG"KEWANGBUKEJI"DECHANPIN,ZAIJIASHANGGAODA1500MEIYUAN(TANSUOBANGlass,YUEHERENMINBI9310YUAN)DESHOUJIA,GENGSHIZHIJIERANGRENWANGERQUEBU。ERQIE,QISHIZHONGDOUMEIYOUZHAODAOZIJIDEZHUNQUEDEDINGWEI,XUDUOYINGYONGCHANGJINGYEZHISHITINGQILAIHENMEI(RUYUYINKONGZHI、SHIPINTONGHUA、DAOHANGDENG),DANSHIJISHANGXUDUOJISHUMUQIANSHANGBUCHENGSHU,HAIBUNENGSHIXIANMANYIDEYONGHUTIYAN,SUOYIJIBIANXIAOFEIZHEGOUMAILEGlass,YEHUIZAIGUOLEXINXIANJINGZHIHOUJIANGQISHUZHIGAOGE。

                                  ZUOWEIXIAOFEIZHECHANPIN,SHANGQIEBULUNGoogle GlassJISHUFANGMIANSHIFOUWANQUANZHUNBEITUODANG,DANZHISHAO,LIFA、YIJISHEHUIDAHUANJINGDUIYINSIBAOHUDEGUANZHUZHIXIA,Google GlassZHEIZHONGDAIYOUWANBEIXIANGJIHELUYINGONGNENGDERICHANGKECHUANDAISHIARSHEBEI,YIRANNANYICHENGWEIZHENZHENGDEXIAOFEIJICHANPINLIUXINGQILAI。

                                  BUGUO,JISHISHIGoogle GlassZUOWEIXIAOFEIJICHANPINSHIBAILE,DANTAQUECHENGGONGRANGKECHUANDAISHEBEI、ARDENGGAINIANZOUDAOLEJUGUANGDENGXIA。

                                  小编点评:客观讲,Glass确实是一款功能相当强大的产品,再加上谷歌自身在科技业界的示范作用,其在诞生的这两年多的时间中,一度成为可穿戴领域的标杆级产品,甚至还催生了一系列的智能眼镜产品。但是,谷歌叫停Glass也算是给近一年来"热得有些发燥"的可穿戴们降降温,尽管未来无限美好,但步子迈得太大,还是会显得曲高和寡。

                                  Fitbit上市:为可穿戴设备定"价"

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  6YUE19RI,MEIGUOZHINENGSHOUHUANZHIZAOSHANGFitbitZHOUSIZAINIUYUEZHENGQUANJIAOYISUOGUAPAISHANGSHI,ZUOWEIDIYIJIAZAIMEISHANGSHIDECHUANDAISHEBEILEIGONGSI,FitbitDEGUJIAZAISHANGSHISHOURIBIANDAZHANG48.4%ZHI29.68MEIYUAN。

                                  《FUBUSIZAZHI》PINGLUNZHEISHI2015NIANZUILINGRENQIDAIDESHOUCIGONGKAIMUGU(IPO)ZHIYI。DUOWEIYENEIRENSHIYEBIAOSHI,FitbitDESHANGSHIWULUNSHIDUIGUOJIHAISHIGUONEIDEKECHUANDAISHICHANGDOUHUIQIDAOZHENGXIANGDEJILIHESHIFANZUOYONG。

                                  2014NIAN,FitbitSHIXIANSHOUGENIANDUYINGLI,SHIDEQICAIWUZHUANGKUANGCHUYUYIGELIANGHAODEJIEDUAN,BINGQIEZAI2015DIYIJIDUQIYINGSHOURENGYOUTONGBI2BEIDEZENGZHANG。FitbitSHICHANGFENEYEYI34%BAOCHILINGXIAN,BINGYONGYOU2.378YIMEIYUANDEXIANJINLIU。SHISHISHANG,LIANMEIGUOZONGTONGAOBAMADOUCENGPEIDAIQISHOUHUAN,MINGRENXIAOYINGMINGXIAN。

                                  DANGENGZHONGYAODESHI,QIWEIMUQIANRENGCHUYURONGZIHUOZHEDAIRONGZIDEKECHUANDAISHEBEISHANGTIGONGLEGUZHIDECANKAO。QIZHONGBAOKUOQIJINGZHENGDUISHOUJawbone,HOUZHECENGYINRONGZI2.5YIMEIYUAN,HUODECHAOGUO33YIMEIYUANDEGUZHI。

                                  BUJINRUCI,DUIZHONGGUOCHANGSHANGTONGYANGJUYOUZHIDAOYIYI。ZHEIYIWEIZHE,XIAOMISHOUHUANZHIZAOSHANGHUAMIKEJIDENGJIEXIALAIDERONGZIKEYIYOUGENGJUSHIJIYIYIDECANKAOBIAODE,ERBUSHI"SHIMENGLV"。

                                  DANHUAIXIAOXISHI,TIAOZHANYIRANHENDUO。ZHEIYINIAN, JawboneDUOCIDUIFitbitTIQIZHIKONG,HOUZHEYISHIWAZOUYUANGONGBINGQIEQULEZHISHICHANQUAN,ERSHIQINFANXIANGGUANZHUANLI。

                                  PINGGUOApple WatchDENGZHINENGSHOUBIAOYECHANGCHANGBEIRENWEISHIFitbitZUIDADEJINGZHENGZHE。SHOUBIAOCONGGONGNENGTIDAIXINGSHANGWANQUANKEYIQUDAISHOUHUAN,ZHEIYIJINGSHIYEJIEDEGONGSHI。MUQIANQUSHISHANGWEINIUZHUANDEYUANYINSHI,SHOUBIAODEJIAGEYUANGAOYUSHOUHUAN。DANSUIZHEPINGGUODENGZHINENGSHOUBIAOCHANGSHANGZAIRUJIANKANGJIANCEDENGXIANGTONGGONGNENGWAI,ZENGJIAYUELAIYUEDUODEZENGZHIFUWU,YONGHUDEXUANZEKENDINGHUIGENGJIAQINGXIANGYUGONGNENGWANSHANDECHANPIN。

                                    小编点评:Fitbit上市就像一个洗脑的励志故事,给予了同行业更多的信心,但在如此激烈竞争中,国内穿戴设备厂商不应去想象着如何快速崛起日进斗金,如何长久生存下去或许更具意义。喧嚣之后,生存才是最迫切的需求。

                                  耐克手环夸大宣传被罚

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  JUBAODAO:PINGGUOHENAIKEJIU"YINNAIKEFuelBandSHOUHUANSHUJUBUZHUNZAOYONGHUQISU"DEJITISUSONGANYUYUANGAOFANGDACHENGHEJIEXIEYI,YOUNAIKEZHIFUYUANGAOSHENQINGDE240WANMEIYUANPEICHANG,JIXIANG2012NIAN1YUE19RIZHI2015NIAN6YUE17RIZHIJIANGOUMAIFuelBandDEKEHU,TIGONG15MEIYUANDEPEIKUANHUONAIKE25MEIYUANLIPINKA(JINXIANYUMEIGUOHEBODUOLIGEKEHU),ERPINGGUOJIANGBUZHIFURENHEFEIYONG。

                                  NAIKEHEPINGGUOYINWEINAIKEFuelBandSHOUHUANDESHIQING,CONGGONGTONGZHIFUDEHEZUOHUOBANZOUXIANGLENANXIONGNANDI。ERZAIZHEIQISUSONGANZHONG,NAIKESUIRANZUOCHULECHENGDANXIANGGUANPEICHANGDEJUEDING,DANBINGBUDAIBIAOZHETAYUPINGGUOGONGSICHENGRENLEYUANGAOFANGSUOZHIKONGDE"NAIKEFuelBandWUFAXIANGGUANGGAOZHONGSUOSHUO,ZHUNQUEJILURELIANGXIAOHAO、XINGZOUBUSHU;ERQIE,NAIKEHEPINGGUOZHIDAOZHEIYANGDEWENTI,DANRENGRANZAIXIAOSHOUZHONGJINXINGLEBUSHIDANGDEXUANCHUAN"ZHEIYI"CUOWU"。

                                  ZHEICIDESUSONG,YUQISHUOSHIZHENDUIKECHUANDAISHEBEICHANYECHANPINJISHUDEYICHANGSUSONG,BURUSHUOSHIZHENDUIXINKEJIYINGXIAOXINGWEIDEYICHANGSUSONG。CONGZHEIGEJIAODULAIKAN,ZHEICISUSONGDEYIYIKEWEISHIFEICHANGZHONGDA。YINWEIZAIXINKEJICHUANGXINLIRIXINYUEYIDEJINTIAN,PUTONGYONGHUDUIYUXINKEJIDELIJIEYURENZHIBINGBUNENGYUKEJIDEFAZHANTONGBU,GENGDUODESHIYILAIYUSANFANGMIANDEXINXIYUANLAIJIANLIRENZHI:YISHIQIYEZISHENDE"BAOZHUANG";ERSHIMEITIDEGUCHUI;SANSHIYIJIANLINGXIUDEJIEDU。

                                  NAIKEPEICHANGSHIJIANKEYISHUOSHIWEIZHENGGEKECHUANDAISHEBEICHANYEZUOLEYICIBEISHU,BULUNYONGHUSHUOYUBUSHUO,TAMENXINZHONGDUIYUZHEIXIEZHINENGSHOUHUAN、SHOUBIAOZHILEICHANPINJIANCEJIEGUOJINGZHUNXINGDEYILVDOUZAINEILI,ERNAIKEXUANZEPEICHANGDEFANGAN,KEYIZAIYIDINGCHENGXUSHANGHUANJIEYILV,BIJINGZAIKEJISHIDAI,NAPASHIPCHUOSHIZHINENGSHOUJIYEWUFAJIWOMENTIGONGWANQUANKEKAODEJIEGUO,SHIYONGGEWORDYEBUNENGBAOZHENGDOUSHIWENDINGDE。

                                  小编点评:如今一些企业为了博取眼球,自导自演鼓吹一些营销"神剧"来误导消费者,比如屡见不鲜的鼓吹产品销量与性能,包括互联网企业虚假促销行为等;对于这个时代与这个时代的人来说,或许我们都在面对着一场新的商业伦理的考验。而耐克就是一个活生生的例子,它告诉了我们吹牛不是不用上税,说话如果不负责任,是要吃官司的。

                                  Fossil斥资2.6亿美元收购Misfit

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  11YUE13RILINGCHEN,SHISHANGPINPAIJITUANFossilXUANBUYI2.6YIMEIYUANDEJIAGESHOUGOUKECHUANDAIZHINENGYINGJIANCHUANGYEGONGSIMisfit,DUINIMEIYOUKANCUO,ZHENGSHINEIGEZAIQUANQIUYONGYOUJIQIANWANYONGHUJILEIDEMisfit,JIUSHINEIGEJIANGSHISHANGYUJIANKANGWANMEIRONGHEDEMisfit,TABEISHOUGOULE!HAOWUYIWEN,"SHISHANGHUA"SHIKECHUANDAISHEBEIWEILAIDEYIGEFAZHANLUJING。

                                  FossilSHIYIJIAZONGBUWEIYUMEIGUODESHISHANGPINPAI,ZHUYAOCHANPINWEIJIAGEXIANGDUICHUANTONGSHECHIWANBIAOGENGDILIANDESHISHANGSHOUBIAO,YIJISHOUSHI、XIANGBAOHEFUSHIDENGDENG。QISHIZAISHOUGOUMisfitZHIQIAN,ZHEIJIAGONGSIJIUYIJINGSHEZUZHINENGKECHUANDAISHEBEIXINGYE,XINSHELEZHINENGSHEBEISHIYEQUNZU,JINNIAN8YUETUICHUMINGWEIQXILIEDEZHINENGSHOUWANSHEBEI,BAOKUOLIANGKUANZHINENGSHOUHUANQ RevelerHEQ Dreamer,YIKUANDAIYOUTONGZHITIXINGGONGNENGDEZHINENGSHOUBIAOQ GrantDENG。DANYOUYUSHOUHUANSHICHANGYIYOUZHONGDUOCHANGSHANG,ZHEIJIASHISHANGGONGSITUICHUDECHANPINBINGWEIYINQIJIAODAFANXIANG。

                                  MisfitZESHIZUIHUOREDEZHINENGYINGJIANGONGSIZHIYI,CHUANGLIYU2011NIAN,CHUANGSHIRENWEIWUCHUNSHAN(Sonny Vu)HEPINGGUOGONGSIQIANCEOYUEHAN·SIKALI(John Sculley)。GONGSIZONGBUWEIYUYUENAN,RUANYINGJIANYANFA、SHENGCHANYIJISHICHANGTUANDUIFENBUZAIHANGUOSHOUER、MEIGUOJIAZHOUHEBEIJING,MUQIANTUICHULEYIShine、FlashDENGWEIDAIBIAODEYIXILIEZHINENGKECHUANDAI、ZHINENGJIAJULEICHANPIN,ZAISHICHANGSHANGPOSHOUHUANYING。

                                  FossilCHENG,CICISHOUGOUBUJINYIWEIZHEGOUMAIMisfitLINGRENYINXIANGSHENKEDEJIANSHENZHUIZONGJISHU,YOUQISHIQIZHANGXIAODEDIANCHIJISHU,ERQIEYEYIWEIZHEKUODAQILIANJIEKEJICHANPIN"XINDEFENXIAOQUDAO、XINCHANPIN、XINPINPAIHEXINDEQIYEHEZUOHUOBANGUANXI,BAOKUOYINLE、JIANSHEN、YILIAOBAOJIANHESHUMASHITI"。MisfitBUJINHUIZHAODAOZIJIRONGRUFossilDEFANGSHI,YEHUIZAIMUGONGSIQIXIADEQITAPINPAI,BAOKUOSkagenHEMichael KorsZHONGZHANYOUZHONGYAOWEIZHI。

                                  小编点评:毋庸置疑,随着众多厂商但纷纷涌入可穿戴及健康追踪设备市场,该市场竞争正日益加剧。虽然Misfit第一代圆环造型的产品的确吸引了无数用户的喜爱,不过这两年在众多厂商的打压下,Misfit好像在这个竞争非常激烈的市场里并没有太大的反应。此次傍着时尚公司,未免不是一条好出路。相信这次被Fossil品牌收购之后,或将为Misfit这一初创企业带来更多生机。

                                  国内大事:

                                  央视曝光儿童智能手表漏洞

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  11YUE21RI,YANGSHIXINWENJIEMUPUGUANGLEBUFENERTONGZHINENGSHOUBIAOCUNZAIYANZHONGANQUANLOUDONG,HEIKEKELIYONGFUMUSHOUJIHAOMAPOJIESHOUJIHAOSUOGUANLIANDEERTONGZHINENGSHOUBIAO,HUOQUQIXINGZOULUXIAN,QIETINGTONGHUADENG。

                                  ZHEISHIJI9YUEFEN《ERTONGDINGWEISHOUBIAOFUSHECHAOSHOUJI1000BEI》BAODAOZHIHOU,YANGSHIZAIYICIDUIERTONGZHINENGSHOUBIAOANQUANWENTIJINXINGBAODAO。YIXIANGDAZHE"ANQUAN"QIHAODEERTONGZHINENGSHOUBIAO,ZAIYANGSHILIANXUDEPUGUANGXIA,RANGGENGDUODERENKANDAOLEANQUANBEIHOUDEBUANQUANXING。SUISHIHUOQUHAIZIDEYUNDONGGUIJI,YUHAIZIBAOCHITONGHUA,SHIBUSHAOJIAZHANGREZHONGYUWEIHAIZIGOUMAIERTONGZHINENGSHOUBIAODEZHONGYAOYUANYIN。DANRUGUOGAOSUNIHEIKEYEKEYIQINGSONGHUOQUHAIZIDEXINGZOULUXIAN,QIETINGFUMUYUHAIZIDETONGHUA,JIAZHANGSHIFOUHAIGANRANGHAIZIFANGXINSHIYONG?

                                  JIZHEZAITAOBAOWANGSHANGSHURU"ERTONGZHINENGSHOUBIAO",KEYISOUSUODAO7.9WANJIANXIANGGUANSHANGPIN。YONGXIAOSHOULIANGJINXINGPAIXU,PAIMINGDIYIDESHANGJIADEYUEXIAOSHOULIANGGAODA2.6WANZHI。YONGHUDUIYUSHOUBIAODETONGHUA、DINGWEIDENGGONGNENGDOUJIYULEHENGAODEPINGJIA。JULEJIE,ERTONGZHINENGSHOUBIAODADOUCAIYONGLEGPSHELBSSHUANGMOSHIDINGWEI,HAIZIDAIZAISHOUSHANG,WULUNZOUDAONAER,JIAZHANGDOUKEYITONGGUOSHOUJIKEHUDUANCHAKANHAIZIDEHUODONGFANWEI,LEJIEHAIZIYITIANDEYUNDONGZUJI。JINJIQINGKUANGXIA,HAIZIHAIKEYIYIJIANQIUJIU,JIANGXINXIYIJIANFASONGDAOJIAZHANGSHOUJIKEHUDUAN。

                                  BUGUO,ZHEIXIEZHINENGSHOUBIAOQUECUNZAIYANZHONGANQUANLOUDONG,JIYIZAODAOHEIKEGONGJI。

                                  GUONEIWANGLUOANQUANFANKUIJIGOU"WUYUNLOUDONGBAOGAOPINGTAI"DUIWAIGONGBUBAOGAOZHICHU"TAOBAOQIAN32WEIZHINENGSHOUBIAOYOU13KUANSHOUBIAOCUNZAIANQUANLOUDONG,KEDAOZHIERTONGBEIHEIKESHISHIJIANKONG,HUOQUERTONGDERICHANGXINGZOUGUIJI,SHISHIHUANJINGSHENGYIN"。

                                  YANGSHIJIZHERANGANQUANCESHIRENYUANJINXINGLEXIANCHANGYANSHI,LIYONGLOUDONG,ZHIYAODEDAOFUMUDESHOUJIHAO,BIANKEPOJIEGAISHOUJIHAOGUANLIANDEHAIZIDEERTONGZHINENGSHOUBIAO,CONGERHUOQUQUANBUXINGZOULUXIAN。YENEIZHUANJIAZHICHU,HEIKEYAOHUOQUXIAOHAIDEXINXI,SHOUXIANSHIYUEQUAN,BUSHIJIATINGCHENGYUANYEKEYICHAKANSHOUBIAODEXINXI;DIERSHISHUJUXINXIMEIYOUJIAMI,ZAICHUANSHUGUOCHENGZHONGQIEQUSHUJU,JIUKEYIKANDAOXIAOHAIDEWEIZHI。

                                  小编点评:一直打着"安全"旗号的儿童智能手表,在这一次的曝光下让更多的人看到了安全背后的不安全性。究其原因,一方面,由于技术限制和产业经验的缺失,可穿戴设备的数据信息安全不能得到有效保障;另一方面,目前针对可穿戴设备的产业标准其实是缺失的,国家要尽早规范可穿戴设备行业标准,同时也让消费者正视可穿戴产品。

                                  调料巨头李锦记跨界做手环

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  SUIZHEYUNDONGSHOUHUANDEXINGQI,CHUANTONGQIYEYEXIANGFENYIBEIGENG。JINNIANCHUDIAOLIAOJUTOULIJINJIZHENGSHIJINJUNYUNDONGSHOUHUANLINGYU,SUIHOUQIXIAZIGONGSISHUANGLEKEJIJIANKANGYOUXIANGONGSIZHENGSHITUICHULEHeHaSHOUHUANYIDAI,JUYOUJIBU、PAOBU、SHUIMIANDENGGONGNENG,SHOUJIAWEI799YUAN。 YENEIRENWEI,HeHaSHOUHUANMUQIANBINGMEIYOUBIJIAOTUCHUDEGONGNENG,ERJIAGEDINGWEIYECHUYUPIANGAOSHUIPING,XIANGZAIGELEISHOUHUANJINGZHENGZHONGTUOYINGERCHUNANDUFEICHANGDA。

                                  JINNIAN2YUE,LIJINJICHENGLILEQUANZIZIGONGSI"SHUANGLEKEJIYOUXIANGONGSI",ZHUYAOCHENGDANDAJIANLIJINJIYIDONGHULIANWANGPINGTAI,JIANLISHEQUNDERENWU。TONGGUOTIYAN、FENXIANGYUHUDONG,WEIXIAOFEIZHETIGONGJIANKANG、JIATING、GONGZUO、PENGYOUDENGFANGMIANXIANGGUANZIXUNHEFUWU。

                                ERQIEGAIGONGSIYIJINGKAISHISHOUMAITAMENDEDIYIKUANCHANPIN--HeHaSHOUHUANYIDAI,YOUHEI、LAN、ZI、HUANG、QIANHUI5ZHONGYANSEKEYIXUANZE。ZHEIKUANSHOUHUANYETONGYANGJUYOUJIBU、PAOBU、SHUIMIANDEGONGNENG。LINGWAIZAIAppSHANG,HAIJIEJIANLEWEIXINZOULUPAIMINGGONGNENG,ZAIApp"WODESHEQU"YILANKEYIYUXIAZAILEHeHa AppDEPENGYOUJIANLIQUNZULIAOTIANYIJICHAKANPAIMING。

                                  LIJINJIQIXIADEWUXIANJIYOUXIANGONGSIYIWEINEIBURENSHITOULU,SHUANGLEQISHISHILIJINJIJIANKANGJITUANSHIYINGHULIANWANGHUADEYIGECHUBUCHANGSHI。WUXIANJIYEZAIXUNQIUZHUANXING,DANSHIJUTIYAOZENMEBAOZHENGGEJIFENXIAOSHANGYIJIQUYUFENXIAOSHANGLIYIBUGAIBIANDETONGSHI,HAINENGZUODAOHULIANWANGZHUANXING?QISHIZHEIGEHENNANZUODAO,DAJIADOUBUXIANGQUCHUPENGXIANZAIJIDEDELIYI。

                                  小编点评:一边是成立百年的民族酱料品牌,一边是刚刚起步还远未普及的智能硬件品类,对于吃李锦记酱料长大的我们而言,无论如何也想象不到它和手环之间有半毛钱关系。 当"跨界"成为了这个时代的主旋律,看似无任何交集的两者也因为"健康"走到了一起,对于"连李锦记都要做智能手环"这件事情,相信大家也不会感到十分惊讶。当然,这款手环是否能够帮助我们在吃酱油这件事情上有更好的体验,就是后话了。

                                  山寨之都深圳引领可穿戴创新

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  HULIANWANGBUHAOHUN,BATSUIRANWENZUODIAOYUTAI,DANSHIZAIYIDONGHUALANGCHAODECHONGJIXIA,RENRENZIWEI。TENGXUNYOULEWEIXINSUANSHITAOGUOLEYIJIE,BAIDUHEALIZETONGGUOYIXILIESHOUGOU、KONGGUYEMIANQIANGNADAOLEYIZHANGYIDONGHULIANWANGDECHUANPIAO。ERZAIYIDONGHULIANWANGZHEISOUDACHUANSHANG,BUJINCHUANTONGDEBAT、360、XIAOMI、JINGDONGMEN,HAIYOUXINDEWANJIA,TAMENQUESHINIZHIQIANKENENGBINGBUZAIYI、YEBUXIEZAIYIDEYIQUNREN,RANERQUEZAIZHINENGYINGJIAN、YOUQISHIDANGXIASHOUGANGUNTANGDEKECHUANDAISHEBEISHICHANGZHAODAOLECHUANGYEJIQINGHESHENGCUNKONGJIAN,YINWEITAMENHUAICHUAIDUIJIYUDEMENGXIANG。

                                  ZHEILEIREN/QIYEDUOJUYU"DIDOU"BEIJINGHE"ZHAIDOU"SHENZHEN,QIANZHEKAOGAINIANLATOUZI,HOUZHEKAOSHIGANZHENGKUAIQIAN,LIANGZHESHUTUTONGGUI,ZUIZHONGDOUSHIWEILECAIFUDEJILEI。ERZHEIGESHIDAI,WOMENGENGJIAJINGWEISHIGAN,SUOYIWOMENTANTANZHONGRENKOUZHONGDEZHAIDOU--SHENZHEN。

                                  ZAIKEJILINGYU,YOUYUYIXIEGUANGWEIRENZHIDEYUANYIN,SHENZHENCHENGLE"SHANZHAIZHIDOU"。JIARUPINGGUODEiPhone 6GANGYISHANGSHI,SANTIANHOUNIJIUKENENGZAISHENZHENKANDAOiPhone 6DEGAOFANGPIN,ZUOGONGHEXIJIESHEJIDOUNENGBEIMOFANGDEWEIMIAOWEIXIAO,CHULECAOZUOXITONGKENENGSHIAndroidZHIWAI。QIQIANGDADESHANZHAINENGLIRANGKEJIJUTOUSHENGWEI。

                                  RANER,RUGUOGUANZHUKECHUANDAIHUOZHEDUIKECHUANDAIGANXINGQUDEPENGYOUKENENGZONGSHINENGGOUGESANCHAWUDEKANDAOYIKUANZHINENGSHOUBIAO、ZHINENGSHOUHUAN,SHENZHISHIZHINENGSHUIBEI、ZHINENGCHAZUO、ZHINENG……CHUXIANZAIKEJIMENHUHUOZIMEITIDEBAODAOZHONG。DANGWOMENSHENRULEJIEYIXIAZHEIXIECHANPINBEIHOUDEGONGSISHI,WOMENHUIFAXIANZHEIXIEGONGSIZHONGHENDAYIBUFENDOUPANJUZAISHENZHENZHEIGEGAIGEKAIFANGDEQIANYANZHENDI,SIHU,SHENZHENCHENGLEKECHUANDAISHEBEIZUIHAODEFUHUAQI,HUOZHEYAOLAN。

                                  NEIME,SHISHENMECUISHENGLESHENZHENDEZHEIZHONGBIANHUANI?JIUQIGENBENYUANYIN,YOUYIXIASIDIAN:YISHIYINGTEERDUISHENZHENCHUCHUANGDEFUCHI;ERSHIBUSHAOQIYECHIYOU"SHANZHAIDEJIZHIJIUSHICHUANGXIN"DEGUANNIAN;SANSHISHENZHENPENGBODUOYANGXINGDEKEJIRENCAISHICHANG;SISHISHENZHENBAORONGERWANSHANDEYINGJIANJIAGONGTIXI。DANGRAN,SHENZHENZHEILIHAIYOUQIANGDADEXIAOSHOUTIXI。

                                  小编点评:深圳确实是山寨之都。但是换一种说法,山寨是深圳的独有特色,从某种程度上说,抄袭和创新,只是深圳山寨两种不同的表现形式罢了。虽然不少产品带着些许山寨的意味,但也正因为他们的存在,使得消费者在线下能更直观和近距离地感受智能硬件,对于新形态产品的普及功不可没。

                                  华米突围小米庇佑圈

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  HUAMIZUOWEIXIAOMISHENGTAILIANGONGSI,CIQIANTUICHUXIAOMISHOUHUANHEXIAOMITIZHONGCHENGXILIECHANPIN。ZAIJINNIAN9YUEFENQUETURANXUANBUTUICHUAmazfitSHOUHUAN,YIBAITUOXIAOMIDEPINPAITIXI,MANZUZHUZHONGSHEJIHESHISHANGGANDEYONGHU。DAJIADOUZHIDAO,XIAOMIYISHOUJIQIJIA,DUANDUANJINIANSHIJIANCHENGWEIGUONEISHOUJISHICHANGDELINGJUNQIYEZHIYI,QIZHONGYIGEYUANYINJIUSHIQIZHUTUIGAOXINGJIABICHANPIN,YIYUSANXINGDENGPINPAIXIANGDANGDEXINGNENG,DANSHIJIAGEQUEZHIYOUTAMENDEYIBAN,YICIYINGDEXIAOLIANGDEXUNSUZENGZHANG。

                                  XIAOMIZAISHOUJISHICHANGDECHENGGONG,RANGLEIJUNTOUDINGGUANGHUAN,QIFENGKOULUNHEXIAOMIMOSHICHENGWEIDAJIAJINJINLEDAODEHUATI,ERLEIJUNYEBUDUANDEYANSHUOQIXIAOMIMOSHIKEYIFUZHI,XIWANGFUZHIYIBAIJIALEISIXIAOMIMOSHIDEQIYE,WEICIQITOUZIJINRUGEFANGMIANDEXINGYE,RUYIDONGDIANYUAN、ERJI、SHOUHUANDENGCHANPIN,SHENZHIHAIZUODICHAN,HAIZUOFUZHUANG,HAIMAISHU,XIAOMIWANGYEYINCIBEICHENGWEIBAIHUOGONGSI。

                                  XIAOMIXIWANGYI"GAOXINGJIABIHEJIAGETUFU"DEZHEIZHONGFANGSHITUIGUANGDAOQITACHANPINSHANG,SHIXIANTONGYANGDECHENGGONG。HUAMIGONGSIDEXIAOMISHOUHUANJIUSHIQIZHONGDEYIZHONGCHANPIN,PINGJIEZHECHAOGAODEXINGJIABIQISHOUHUANCHANPINCHENGWEIQUANQIUCHUANDAISHICHANGFENEDISAN(JUIDC)DECHANPIN。MIANDUIZHEIZHONGJINGRENDECHENGGONG,HUAMIQUEXUANBUTUICHUAmazfitPINPAI,MIANXIANGZHUZHONGSHEJIHESHISHANGGANDEYONGHU,BAITUOXIAOMIDEPINPAITIXI,ZHEIYIWEIZHEZUOWEIXIAOMITIXIYIBUFENDEHUAMIXIWANGBAITUOXINGJIABI,ZOUCHUYITIAOBUTONGDELU。

                                  HUAMIGONGSIXINTUICHUDEAMAZFITPINPAISHOUJIADADAO299YUANQI,YISHEJIHESHISHANGWEIMAIDIAN,YUDANGXIADEXIAOMISHOUHUANZHUDADIJIABUTONG,XIANRANZHEIYANGDELINIANYULEIJUNYIXINGJIABIDATIANXIA,XIANZUOCHUGUIMOZAIKAOLVTISHENGPINPAIBUTONG。

                                  小编点评:小米手环能够取得如此大的销售额和国内市场占有率,很大一部分原因是在消费小米的品牌和网络渠道。华米科技获得资本青睐之后,欲远离小米硬件生态联盟是一件很危险的事情。在没有把资本变现成细分领域的优势资源之前,浮躁的结局往往会很难看的。不过,如果华米真的能够成功走出小米的阴影,将导致更多的小米生态链企业跃跃欲试,,其他活在小米生态链中并不太爽的企业就会摩拳擦掌以试图走出小米的阴影了。

                                  腾讯发布虚拟现实生态战略

                                【年终盘点】2015年可穿戴行业十大新闻事件

                                  ZAIGUONEIXIANGDUI"FENLUAN"ERJIAOZHEDEXUNIXIANSHISHICHANG,ZHONGYUYOUYIWEIDAWANJIAYAOFALILE。

                                  12YUE21RIXIAWU,TENGXUNZAIBEIJINGJUXINGDETencent VRKAIFAZHESHALONGSHANGZHENGSHIGONGBULETencent VR SDKJIKAIFAZHEZHICHIJIHUA,SHOUCIXITONGDECHANSHULETENGXUNZAIXUNIXIANSHILINGYUDEGUIHUA。

                                  DUIYUZHEIJIAHULIANWANGJUTOUERYAN,YIYOU6.5YIYONGHUDEWEIXINRANGQIZAIYIDONGHULIANWANGSHIDAIZHANJINXIANJI。ERZUOWEIQUANQIUKEJIJIEGONGRENDEXIAYIBOJISHUGEXINDEBAODIANHEWANYIJIDASHICHANG,XUNIXIANSHIJISHUZHENGZAICHENGWEIYENEIJINGZHENGDEJIAODIAN。ERDANGFacebook、GUGEMENHEGUONEIYUHOUCHUNSUNBANCHENGZHANGDECHUANGYEGONGSIFENFENSHELIEQIZHONGSHI,BATQUEZAIGUOQUYIDUANSHIJIANBIAOXIANDEYIZHIXIANGDANG"LENGJING"。TENGXUNCICIGONGKAIDEJIHUA,YESHIBATDIYIGEXIANGXUNIXIANSHILINGYUFANGCHUDEDAZHAO。

                                  MUQIAN,XUNIXIANSHICHANPINBAOKUOYIOculus VRWEIDAIBIAODEPCZHUJI、YISUONIPS VRWEIDAIBIAODEYOUXIZHUJIJIYISANXINGGear VRWEIDAIBIAODEYIDONGSHEBEI3ZHONGFANGAN。QIANLIANGZHEDEYOUSHIZAIYUJIAOGAODEXINGNENG,DANSHOUXIANYUSHIYONGCHANGJINGHEJIAGE;HOUZHEDEYOUSHIZEZAIYUDICHENGBENHEBIANXIEXING,DANZAIXINGNENG、SANREDENGWENTISHANGYOUJIAODADEZUAI。

                                  SHIJISHANG,TENGXUNZHENGJIANGXUNIXIANSHIMOHUBUQINGDESHANGYEGUSHIBIANDEGENGWEIQINGXI,DAIQISHENGGENCHENGSHU,DUITENGXUNDEZHANLVEYIYIBUYAYUXIAYIGEWEIXIN。

                                  YITENGXUNDEZIYUANWEIHOUTAI,ZUOWEIGUONEIZHONGDUOXUNIXIANSHIPINGTAIHUOSHENGTAIZUIXINCHENGYUANDETencent VRWEIKAIFAZHEHUALEYIZHANGJUDADEBING--KAIFAZHEZHICHIJIHUA。ZAIZHEIZHIZHONG,CHULEYINRUHAIWAIDAZUO、KAIFAZHEHUODONG,TIGONGZAOQITOUZI、XUNIXIANSHINEIRONGFUHUAQIDENGHONGGUANCENGMIANDEZHICHI,KAIFAZHEMENZUIGUANXINDE,XIANRANSHITencent VRNENGDAILAIDESHISHIZAIZAIDEHAOCHU。

                                  小编点评:虚拟现实市场目前缺乏一个标杆性的平台代表,能够引领整个行业的发展方向。在此,很难说腾讯的Tencent VR将成为虚拟现实的带头者,或许又是一次喊口号的占坑行为。其整体方略也并非是为了成为硬件层面的一极而是身居其中经营一个内容生态平台。但不容否认的是,这样一个巨头的入场将为国内虚拟现实市场注入一股不小的推动力。

                                  回顾2015这一年,其实上述选取的只是部分大事件,其实可穿戴业内的大事件还有很多,例如"阿里将触角伸入可穿戴"" 英特尔公布Curie计划"等等,再次回首2015,还有太多值得我们怀念的,比如产品、人物、技术等。接下来这些也将与您共享!(A12)

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